All Conditions Media
PROJECT OVERVIEW
THE PRODUCT
Through a series of workshops with the client, we imagined a new future for the action sports agency, focussing on its core idea of “the passport / Out there since 1989”. Collaborating with the directors of ACM and design supremo Owen Tozer, we devised a new cultural identity and a set of products and services which evolved how the agency talks and looks.
THE PROBLEM
The action sports agency faced the challenge of needing to revitalize its brand identity and communication strategies. The existing brand image may have become outdated and no longer effectively communicated the agency's core essence and history. Furthermore, the agency's offerings and messaging required modernisation to stay relevant and resonate with their target audience in the dynamic action sports industry.
THE GOAL
The project aimed to redefine the future of the action sports agency by reimagining its brand identity, products, and communication strategies. Collaborating with the client and experts, the goal was to evolve the agency's cultural identity, modernize its offerings, and refresh its visual and verbal communication approach. The objective was to position the agency as a dynamic and relevant player in the action sports industry while honouring its history and core concept of "the passport / Out there since 1989."
THE AUDIENCE
Clients and potential clients of All Conditions Media, which is a marketing agency specialising in the outdoor industry. This could include outdoor brands, adventure sports companies, tourism boards, and other businesses related to outdoor and adventure activities. The project likely targeted decision-makers within these organisations who were interested in marketing strategies tailored to the outdoor and adventure sports sectors.
SITUATION
Out there since 19, ACM wanted an original idea to future-proof their business.
TASK
Advance the brand with a new strategy to live out in the action sports and adventure travel industry.
ACTION
A new name was formed by creative director Owen Tozer. From a previously random acronym - ACM - to 'All Conditions Media'. The core essence was to provide a 'passport' for brands to communicate with outdoor lovers. So Owen took a simple set of stamps to create a multi-focussed yet simplified identity system. Delivery included presentations, brand guides, social media templates and a new digital experience Built By Buffalo.
RESULT
Competitive differentiation as a market leader within this niche has seen the agency grow tenfold. They acquired Good Mood Media in 2015, bringing a PR division within their ecosystem. The company continues to expand from their native home of Brighton.
'After a seemingly endless series of coffee- fuelled sessions, the new All Condition Media identity was born. We’re really proud of it - and we’re hugely grateful to Owen and Hamish for all their help.'
— Matt Barr Founder, All Conditions Media
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION