Mountain Mavericks
PROJECT OVERVIEW
THE PRODUCT
Mountain Mavericks have been providing catered winter & summer sports holidays in the French town of Morzine for over a decade. Together with a graphic designer, photographer and web developer, I lead the project through extensive user research - qualitative and quantitative to drive design decisions. A new brand strategy was created, before a redesign of the logo mark: a cleaner, more impactful version to differentiate from competitors in the valley. The website didn’t meet the Web Content Accessibility Guidelines - a 60% accessibility score - and was not responsive across all platforms. So we redesigned it and improved the accessibility score from 60% to 95%. It is now responsive across all platforms and has reduced the number of clicks needed to access the required information by 80%.
THE PROBLEM
Mountain Mavericks, a company specialising in catered winter and summer sports holidays in Morzine, faced several challenges related to their brand image, website design, and user accessibility. Their existing branding was not effectively setting them apart from competitors, and their website suffered from poor accessibility and responsiveness across different platforms. This hindered the company's ability to effectively showcase their services and cater to a wider audience, leading to potential customer loss and suboptimal user experiences.
THE GOAL
The project aimed to elevate Mountain Mavericks' brand identity and digital presence by leading a comprehensive redesign effort. Collaborating with a graphic designer, photographer, and web developer, the project leader spearheaded user research to inform design decisions. A refined brand strategy was devised, accompanied by a more impactful logo mark to distinguish the company from competitors. Addressing website shortcomings, the team improved accessibility from 60% to 95% by adhering to Web Content Accessibility Guidelines and ensured responsiveness across platforms. The redesigned website streamlined user pathways, reducing clicks needed by 80%, resulting in an enhanced user experience and better alignment with the company's core offerings.
THE AUDIENCE
Individuals seeking winter and summer sports holidays, potential customers interested in catered holiday experiences in the French town of Morzine.
SITUATION
TASK
ACTION
RESULT
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION