Because internal stakeholders occupy much of their time securing profits and reducing uncertainty, worried about the minutiae of the day to day, the concept of transformation can be difficult. I thrive on a lack of certain knowledge because it gives us opportunity to play and explore. I'll guide you to connect the dots — across category, sector and brief — utilising our innovative use of play.

I believe that play allows you to be distracted from the everyday problems you face, and gives you the ability to be totally focussed on the task at hand. Lose yourself in the work / idea / concept, and time becomes distorted — a state of optimal experience — heightening creativity by allowing for play in the workspace and within the work itself. By making things fun or novel we harness the fervent nature of our imagination.