It has never been a more critical time for companies to understand incoming policy changes that disrupt the global plastics packaging value chain and prompt the search for new substitutes. Here we take a look at how business must play a pivotal role in protecting and preserving the world’s resources from plastic pollution.

Last week the FT shared a warning from Mark Versey, chief executive of Aviva Investors that green stocks (environmentally-friendly companies) are, in general, overvalued. Versey says that some do match investor expectations, but most will fail to deliver further down the line. In summary, what Mark is trying to say is that, eventually, greenwashing won’t wash.

Investors, shareholders and even customers aren’t what they were in the nineties. The future of a business’ success is now tied to the authenticity of its brand's values. Although some key stakeholders may still rock huge shoulder pads and too much hairspray, their coffee cups are now made from vegetable derived materials, and they increasingly drive electric cars.

We work in a modern world. It’s one made up of social content, digital media and contemporary applications. This might get you wondering why we would choose to discuss a 19th century pedagogue and his theories, but bear with us.