Tommy Hilfiger

PROJECT OVERVIEW

THE PRODUCT

Hamish led a task force of VPs and directors to validate a large-scale strategic program for Tommy Hilfiger’s 35th brand anniversary. To disseminate information from key stakeholders more effectively, Hamish conceived and implemented new methodologies for weekly meetings, a clearer infographic toolbox and defined program objectives.

THE PROBLEM

Tommy Hilfiger faced the challenge of effectively validating a large-scale strategic program for their 35th brand anniversary. Coordinating input from various stakeholders, including VPs and directors, proved challenging, leading to inefficient communication and potential misalignment of program objectives. There was a need for a more streamlined and cohesive approach to ensure successful validation and execution of the anniversary program.

THE GOAL

The project's goal was to lead a task force in validating and refining Tommy Hilfiger's 35th brand anniversary strategic program, fostering alignment among stakeholders, enhancing communication through innovative meeting methodologies, creating a clearer infographic toolbox, and defining precise program objectives for successful execution.

THE AUDIENCE

Client
Tommy Hilfiger
PROJECT TYPE
Strategy
DURATION
2019
COLLABORATOR

SITUATION

TASK

ACTION

RESULT

PLAY IS THE ENGINE THAT POWERS TRANSFORMATION

PLAY IS THE ENGINE THAT POWERS TRANSFORMATION

PLAY IS THE ENGINE THAT POWERS TRANSFORMATION