Tommy Hilfiger
PROJECT OVERVIEW
THE PRODUCT
Hamish led a task force of VPs and directors to validate a large-scale strategic program for Tommy Hilfiger’s 35th brand anniversary. To disseminate information from key stakeholders more effectively, Hamish conceived and implemented new methodologies for weekly meetings, a clearer infographic toolbox and defined program objectives.
THE PROBLEM
Tommy Hilfiger faced the challenge of effectively validating a large-scale strategic program for their 35th brand anniversary. Coordinating input from various stakeholders, including VPs and directors, proved challenging, leading to inefficient communication and potential misalignment of program objectives. There was a need for a more streamlined and cohesive approach to ensure successful validation and execution of the anniversary program.
THE GOAL
The project's goal was to lead a task force in validating and refining Tommy Hilfiger's 35th brand anniversary strategic program, fostering alignment among stakeholders, enhancing communication through innovative meeting methodologies, creating a clearer infographic toolbox, and defining precise program objectives for successful execution.
THE AUDIENCE
SITUATION
TASK
ACTION
RESULT
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION