Kenoteq
PROJECT OVERVIEW
THE PRODUCT
Together with the founders of Kenoteq, the team produced a digital experience for the companies launch at COP26. Assets included reportage photography, 3D graphics for the Kbriq – a world first, unfired 90% recycled construction brick – and UI/UX design. At COP26 Kenoteq presented the KBriq through a custom-designed wall at the entrance to Construction Scotland Innovation Centre.
THE PROBLEM
The construction industry is facing a critical challenge of environmental sustainability due to the excessive use of energy-intensive and resource-depleting building materials. The production and utilization of conventional fired bricks are contributing significantly to carbon emissions and resource depletion. As a result, there is an urgent need to develop alternative construction materials that are environmentally friendly, energy-efficient, and sustainable without compromising structural integrity and functionality.
THE GOAL
The goal of the project is to introduce and promote the KBriq, an innovative, unfired construction brick developed by Kenoteq, as a groundbreaking solution to address the environmental impact of traditional building materials. By utilising 90% recycled materials and minimising energy consumption in its production process, the KBriq aims to significantly reduce carbon emissions and contribute to sustainable construction practices.
THE AUDIENCE
Attendees of COP26 (Conference of the Parties), including policymakers, environmental activists, architects, builders, and stakeholders in the construction and sustainability sectors.
SITUATION
Kenoteq is a cleantech circular economy start-up making sustainable construction materials. Kenoteq were invited to present at Construction Scotland Innovation Centre.
TASK
Brand strategy, content, UX and UI design.
ACTION
Brand-led user experience with cross-functional team for clean tech circular economy startup, Kenoteq. Digital presence, design and launch for COP26, Glasgow.
RESULT
Kenoteq has had credible and valuable uptake in enquiries of 25% following a successful launch and focuses on public engagement.
'Kenoteq were invited to present at Construction Scotland Innovation Centre for COP26 in Glasgow. Hamish helped us to create a successful user experience for our website and launch. His strategic input, content design focus and hands-on approach helped to guide us through the complexities. The site has had credible and valuable uptake in enquiries following a successful launch that focuses on public engagement.'
Sam Chapman, CEO, Kenoteq
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION