Oütlas
PROJECT OVERVIEW
THE PRODUCT
Oütlas is an encyclopedia for low carbon action sports and adventure travel, a world atlas of specialist gear, local guides, and authentic stores for rental and repair.
THE PROBLEM
Action sports enthusiasts and the professional community find it difficult to connect to each other. Marketing is haphazard, organic and disorganised, resulting in 25% of in season days unsold. Additionally the process for booking is expensive, cumbersome and lacks transparency required to make an informed choice.
THE GOAL
Imagine traveling to a new country to experience your favourite outdoor pursuit but without the need to carry all of your gear with you. Imagine how great that new experience could be with real local knowledge from somebody who shares your passion and expertise. We help to connect you to local experts from within the network who can provide the best gear at your destination and the local knowledge to transform your trip into the adventure of a lifetime while leaving a smaller footprint on planet earth.
THE AUDIENCE
SITUATION
TASK
ACTION
RESULT
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION