Protect Our Winters
PROJECT OVERVIEW
THE PRODUCT
I collaborated with non-profit Protect Our Winters to provide sustainability communications and create a marketing strategy for its climate champions — those who seek to inspire and forge a carbon-neutral society, turning their passion into action. This work culminated in a launch at ISPO 2020 in Munich, including all presentation materials about how to get involved.
THE PROBLEM
Protect Our Winters (POW), a non-profit organisation focused on addressing climate change, needed an effective strategy to communicate sustainability messages and create a marketing plan for their climate champions. The challenge was to inspire and mobilise individuals who were passionate about combating climate change to take concrete actions towards a carbon-neutral society.
THE GOAL
The goal was to collaborate with Protect Our Winters (POW) to develop impactful sustainability communications and a marketing strategy, empowering climate champions to take action towards a carbon-neutral society. This culminated in a launch at ISPO 2020 in Munich, presenting materials that inspired and guided individuals on how to get involved effectively.
THE AUDIENCE
Individuals passionate about climate change and sustainability, activists, influencers, environmental organisations, potential partners, and attendees of events like ISPO (International Sports Business Exhibition and Conference) interested in climate action.
SITUATION
Produce a new European-wide strategy and brand experience for the non-profit organisation that champions turning passionate skiers and snowboarders into climate activists.
TASK
EU strategy and a highly impactful but low carbon footprint stand activation at ISPO2020.
ACTION
We collaborated with non-profit Protect Our Winters to create a new European strategy and brand plan for climate champions and created a campaign (UX, UI and CX) ‘Turn Passion Into Action’ to launch this key brand moment at ISPO 2020 in Munich, Germany.
RESULT
Brand contribution and customer loyalty, which in turn increased referral to peers and partners within the action sports industries.
'Hamish came to the rescue when we were looking for design help for the launch of Protect Our Winters Europe at ISPO. And what a pleasure it was working with him. He took a slightly disjointed brief to design the visuals for a stand, print assets and a website and, with strategic intelligence and vision, created a coherent and striking user experience that exceeded our expectations and got us off to a great start from which we haven’t looked back. We especially appreciated his unfailingly positive and solutions-focused attitude and his strategic creativity and expertise that he combines with an inspiring passion for driving positive change.'
— Marita van Oldenborgh, POW Europe
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION
PLAY IS THE ENGINE THAT POWERS TRANSFORMATION